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DoubleClick for Publishers
DoubleClick for Publishers (DFP), formerly called Google Dart, is an advertisement software as a service application run by Google. It can be used as an ad server but it also provides a variety of useful features for managing the sales process of online ads using a publisher's dedicated sales team. Should a publisher not sell out all their available ad inventory, it can choose to run either other ad networks or AdSense ads as remnant inventory in DoubleClick for Publishers. == How it works ==
*The webmaster inserts the Google Publisher Tag (GPT) JavaScript code into a webpage. *Each time this page is visited, the JavaScript code creates an IFrame, DFP decides which campaign wins and deliver the creative to the IFrame.
抄文引用元・出典: フリー百科事典『 ウィキペディア(Wikipedia)』 ■ウィキペディアで「DoubleClick for Publishers」の詳細全文を読む
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